Revenue Impact Media (RIM)
Brings Solutions to Your Challenges
The Challenge – B2B Event Organizers Need Fresh, Actionable Ideas for Invigorating Events that Maximize Attendee and Sponsor Involvement.
The RIM Solution – New Approaches to Event Amplification with Dynamic Products that Expand Reach, Extend Engagement and Enhance Sponsor/Exhibitor ROI.
“Michael created an innovative approach to event enhancement and integrated programs, introducing a range of innovative products designed to maximize sponsor and exhibitor investment and provide significant ROI for our customers. His ability to seamlessly promote these elements via post-event delivery significantly elevated our events by extending engagement. His expertise in both onsite and virtual video and digital delivery channels has truly set a new standard for face-to-face events, making him an invaluable asset for event and media brands.”
—Adam Andersen, Executive Vice President, Pharma, Informa
The Challenge – Brands Need Exciting Products that Serve Audiences with Reliable Content Where They Live.
The RIM Solution – Leveraging the Voices of Thought Leaders (Editors, Producers, Contributors, Speakers, etc.) to Make the Brand a “Must-Have” for the Community it Serves.
“Michael’s expertise in developing and managing profitable new lines of business is truly unparalleled…Michael has a unique talent for extending B2B media brands across multiple channels, seamlessly integrating print, digital, online platforms, and face-to-face events. Whether through innovative video, webcasts & podcasts, mobile solutions, or strategic data and content marketing, Michael consistently delivers outstanding results.”
—Colin Ungaro, Divisional President, Reed, President, Magazine Div. Freedom Communications
The Challenge – Revenue Targets are Aggressive and Sales Teams are Challenged in Hitting Budget with the Existing Product Portfolio.
The RIM Solution – Proven Strategies Based on a Consultative Sales Approach that Empowers Sales Teams to Execute Integrated Program and Campaigns vs. Transactional selling.
“Michael’s expertise in revenue generation is second to none. [He} has consistently demonstrated exceptional skill and dedication. Michael had the ability to gain buy-in across the business, particularly with sales teams…salespeople recognize his genuine commitment and his deep understanding of their needs, providing invaluable resources and support, Michael … is an indispensable asset to any organization.”
—Tom Erhardt, EVP – Sr. Managing Dir. UBM Life Sciences, EVP, CAO and CFO, Advanstar
The Challenge – Customers Buy the Same Products Every Year and Won’t Increase Their Spend.
The RIM Solution – Development of Products that Demonstrate Value for Which Customers Will Increase Their Budget.
“Michael …has a keen eye toward the possibility of future products in digital and event areas… Whether content marketing, virtual events, online solutions or a myriad of other products, Michael works toward their accountability to the end user. Michael works effectively…toward building useful products that also attain profitability. He has excellent skills that translate to a well-functioning, revenue-producing organization that contributes to a growth-oriented bottom line.”
—Dave Esola. VP, Managing Director, UBM Life Sciences. Advanstar Communications
The Challenge – Data: The Need to Gather More Names, Capture More Information and Segment the Audience to Deliver Qualified Leads While Avoiding List Fatigue.
The RIM Solution – Inbound Promotions and Alliances for More Names; Tracking Activity and Behavior for More Info; Content Journeys vs. ONe-Off Tactics for More Efficiency.
“Michael’s creativity, professionalism and overwhelming desire to win, enhanced his positive business results. His roll up the sleeves work ethic, combined with his excellent communication skills, his ability to look at challenges through many different filters always made for his client’s success… He was a key ingredient to the team’s overall winning mentality.”
—Eric Biener, VP, Business Development, Nielsen Business Media
The Challenge – Customers Want to Sell Rather Than Educate, Alienating Audiences and Impacting Results
The RIM Solution – Lead with the Brand; Utilize Best Practices With the Audience in Mind; Content Marketing = Humble Marketing
“I’ve known and worked with Michael for over ten years now, both as a colleague and in a client/vendor relationship. I’ve always been impressed with Michael’s focus on delivering effective multi-channel marketing campaigns for his clients and found his honesty and accountability a refreshing change. As is his ability to unite editorial, marketing, operations and sales towards established goals. We look forward to our continued relationship and would not hesitate in recommending his services to any b2b media company looking to grow/develop their brand/portfolio.”
—Chris Lawson, Director & Co-Founder Orientation Marketing
Expertise
DIGITAL EVENTS & PROGRAMS
Webcast series, Virtual Conferences & Roundtables, eSymposiums, Episodic Podcast Programming, Focused Forums & Discussion Groups.
CONTENT MARKETING
Thematic eBooks, Compendiums, Event Recaps, Custom Publishing, Content Journeys.
FACE TO FACE EVENTS
Integrated Sponsorship Programs, Event Amplification Upsell, Rebook Strategy, Repurposing Content Cross-channel, Expand Attendee Engagement.
VIDEO PROGRAMMING
KOL Interviews, Content Capture onsite at Events, Product Launches.
DATABASE OPTIMIZATION
Data acquisition, audience segmentation & targeting, marketing automation, lead nurturing campaigns, list fatigue mitigation, ABM Campaigns.
COLLATERAL
Sales – Focused, Universal, Customizable Production – Creative Briefs, Scripts.
STANDARDIZE PRODUCT PORTFOLIO
Deliverables, Pricing, Enhance Existing, Innovate New, Profitable & Repeatable Solutions.
RESOURCES, PERSONNEL
Content Creation/Moderation, Project Management & Delivery, Marketing & Promotion, Shared Services, Freelance, Vendors.
EXPERIENCE IN MULTIPLE VERTICAL MARKETS
Life Sciences, Advanced Manufacturing, Nutrition, Medical Devices, Processing, Building & Design, Business Travel & Hospitality.
About Me
Michael Kushner — CEO/Founder, Revenue Impact Media
For over 25 years, Michael has transformed companies by developing and delivering profitable new lines of business, cross-channel, that leverage the Brand; the content it creates, the voices of its thought leaders and the communities it serves; integrating print, digital, online, face-to-face events, virtual environments, mobile solutions, data and content marketing. His prior experience includes roles as Vice President at Informa Connect (who bought UBM and Advanstar), Reed Business Information, Freedom Technology Media, Nielsen Business Media and Forbes Conferences.
